Today comes out the new Ok Go album. You remember? This band from Chicago made a pretty big impression on the web in 2006 with their viral videos. Here they are back with a new album out today, “Of The Blue Colour Of The Sky”.

They even made a new super cool video, “This Too Shall Pass”, featuring the Notre Dame marching band. But this times guess what, EMI has blocked the embed option on Youtube.

Ok Go singer Damian Kulash, gave a whole explanationon the band’s website:

“We wish there was something we could do. Believe us, we want you to pass our videos around more than you do, but, crazy as it may seem, it’s now far harder for bands to make videos accessible online than it was four years ago.

See, here’s the deal. The recordings and the videos we make are owned by a record label, EMI. The label fronts the money for us to make recordings – for this album they paid for us to spend a few months with one of the world’s best producers in a converted barn in Amish country wringing our souls and playing tympani and twiddling knobs – and they put up most of the cash that it takes to distribute and promote our albums, including the costs of pressing CDs, advertising, and making videos. We make our videos ourselves, and we keep them dirt cheap, but still, it all adds up, and it adds up to a great deal more than we have in our bank account, which is why we have a record label in the first place.”

2006 music video from OK GO: