“Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.”

That’s the way Keiichi Matsuda explains his video produced for his final year Masters in Architecture. Studying for his Diploma in Architecture (spatial qualities and possibilities using film, animation and motion graphics) at the Bartlett School of Architecture in London, Keiichi is working on the social and architectural consequences of new media and augmented reality.