Devo has launched an interesting marketing campaign for its 2010 comeback album. The band is calling for fans to participate in a series of focus groups to choose which songs to include on the album, what clothes to wear on stage. I took the first online questionnaire, a color study, and I’m glad to know that my Devo color is green. I hope it will help the band on making good songs.
Here’s an official communique from “CCO of Devo, Inc. Greg Scholl” about the band’s new strategy.
Twenty years ago, Devo predicted de-evolution, and now the prophecy came true. The band is handcuffed to a big corporation, and the artistic direction is led by the consumer’s choices. Here’s an interview for CNN where the band says “We’re here to be like the house band on the Titanic, to entertain everybody while we all go down together.”
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